Stains of Glory / ALA Argentina
After 36 years, Argentina won the World Cup, and all Argentinians went crazy trying to get the jersey with the three stars. But the one everyone wanted wasn't the one the champions wore; the real one was filled with effort, sacrifice, and stains. Ala, the detergent capable of removing all stains, this time decided not to remove those filled with pride but to immortalize them. On the first anniversary celebration of the third star, we returned to the stadiums of Qatar and, together with the Argentine Football Association, collected soil and grass to recreate those glorious stains on a limited edition jersey. By scanning each stain, Argentinians could relive their passion through audios that revived the 7 most decisive moments of the tournament.
