My story begins in 2006 after graduating as a graphic designer. Without knowing it was an advertising agency, I started working as a Jr. art director because they assured me that I could design.
After a year, I decided to look for a more international agency and I joined Young & Rubicam, agency where I worked until 2009, then I jumped to MullenLowe SSP3 where I developed most of my career for 13 years, starting as Mid art director and advancing to creative director, then for 1 year I worked at Sancho BBDO becoming executive creative director and then back to MullenLowe SSP3 as ECD.
In 2011 I received my first publication in Lurzer's Archive magazine and since then I have been published every year, this helped me to position myself among the top 10 most published art directors in Colombia in the magazine's Ranking. Thanks to my passion for creating graphic pieces, in 2012 I won in the Outdoor category the first of 9 Cannes Lions that to date I have given to my clients.
During my career I have been able to work with brands from many industries such as: AB InBev: Budweiser, Aguila Beer, Bavaria Institucional, Pony Malta; Unilever: Omo, Knorr, Axe, Rexona; El ministerio de Defensa de Colombia, La Autoridad de Turismo de Aruba, Mazda, Tuenti, among others and part of the campaigns that together with my team we have done, I have been able to participate in festivals as recognized as Cannes Lions, D&AD, New York Festival, One Show, Art directors club, Clio awards, Shark, gathering more than 160 international awards so far.
A W A R D S
CANNES LIONS
+ GOLD Outdoor/Adapted Outdoor-Adapted Indoor Posters / You are my son
+ GOLD Outdoor/Adapted Outdoor-Adapted Billboards and Outdoor Posters / You are my son
+ SILVER Promo & Activation/Use of Print or Standard Outdoor in a Promotional Campaign / You are my son
+ SILVER / Radio & Audio - As a medium / Abuse Disclaimers
+ BRONZE / Promo and activation / Charities and appeals / Choco to dance
+ BRONZE / Public relations / Territory marketing and communications / Choco to dance
+ BRONZE Direct/Product & Service-Public Health & Safety, Public Awareness Messages / You are my son
+ BRONZE / Outdoor / Book Exchange + BRONZE / Radio & Audio - Social Behavior / Abuse Disclaimers
D&AD
+ Yellow Pencil / Direct Integrated Campaigns / You are my son
+ Graphite Pencil / Digital / She Football Club
+ Wood Pencil / Digital & Social / Transfhermarket
+ In Book Direct Response/Press & Poster / Book Exchange
+ Shortlist - Campaign - Community and Civic Engagement
ONE SHOW
+ Merit Newspaper / Magazine Campaign
+ SILVER / Mobile-First Video
+ BRONZE / Radio & Audio
+ BRONZE / Interactive / TransfHERmarket
ART DIRECTOR CLUB
+ BEST OF DISCIPLINE / Experiential Design / Illegal Classroom
+ GOLD / Experiential Design: Design for Good / Illegal Classroom
+ SILVER / Art direction – Direct series + SILVER / Gratitude is good
+ BRONZE / Interactive: Social Media / Girls Speaks
CLIO AWARDS
+ GOLD / Direct / Public Service / You are my son
+ GOLD / Engagement/Public Service Guerrilla / You are my son
+ SILVER / Integrated Campaign / Public Service / You are my son
+ SILVER /Out Of Home / Public Service Ambient / You are my son
+ SILVER / Streaming- Downloadable content / Beat the bullying
+ SILVER / Music / Beat the bullying + SILVER / Audio Radio - Product Service / Abuse Disclaimers
+ SILVER / Social Media / Pony Malta / She Speaks
+ SILVER / Digital / Aguila / TransfHERmarket
+ SILVER / Fan Engagement / Aguila / TransfHERmarket
+ BRONZE / Fan Engagement / Aguila / TransfHERmarket + BRONZE / Direct / Aguila / TransfHERmarket
+ BRONZE / Social Good / Aguila / TransfHERmarket
+ BRONZE / Digital/Mobile / Pony Malta / She Speaks
+ BRONZE / Design / Pony Malta / Girls Define Girl
FIAP
+ GOLD / Cyber / Campañas digitales
+ GOLD / effectiveness / aporte cultural
+ GRAND PRIX - OUTDOOR
+ GOLD – OUTDOOR
+ BRONZE / Gráfica / recreación placer tiempo libre
OJO DE IBEROAMERICA
+ GRAND PRIX / Creative Data + GOLD / Mejor Idea Local, Colombia.
+ GOLD / Creative Data
+ GOLD / Digital & social
+ GOLD / Interactive/ e- commerce
+ GOLD / Campaña Integral de Marketing Directo
+ GOLD / El Ojo Eficacia
+ GOLD El Tercer Ojo/Institucional e Imagen Corporativa
+ GOLD / Mejor Idea Local
+ GOLD / Mejor Anunciante Local
+ GOLD / Radio / Pony Malta / She Speaks
+ GOLD / Aguila / TransfHERmarket
+ GOLD / Omo / Gratitude is good
+ SILVER / Omo / Gratitude is good
+ SILVER / Omo / Gratitude is good
+ SILVER / Aguila / TransfHERmarket
+ SILVER / Aguila / TransfHERmarket
+ SILVER / Aguila / TransfHERmarket
+ SILVER / El Ojo Vía Pública/Bien Público. Mensajes Gubernamentales
+ SILVER / El Ojo Vía Pública/Campañas
+ SILVER / El Ojo Campañas integradas/Institucionales e Imagen corporativa
+ SILVER / El Ojo Promo/Activación
+ SILVER / Interactive / Sitio bien público
+ SILVER / Print + SILVER / Design
+ SILVER / El Tercer Ojo. + SILVER / El Ojo Directo.
+ SILVER / El Ojo Radio. + SILVER / Gráfica & Vía Pública
+ SILVER / Design
+ SILVER / Historias Inconclusas
+ SILVER / PR / Pony Malta / She Speaks
+ BRONZE/ Directo / Pony Malta / She Speaks
+ BRONZE/ Media/ Pony Malta / She Speaks
+ BRONZE/ Sustentable / Pony Malta / She Speaks
+ BRONZE / El Ojo Media/Acciones en el espacio público
+ BRONZE / Sustentable / Producto sustentable
+ BRONZE / Producción Gráfica / Mejor Fotografía original
+ BRONZE / Producción Gráfica / Mejor Dirección de Arte
+ BRONZE / Print + BRONZE / Outdoor
+ BRONZE / Postales
+ BRONZE / Mejor Idea Latina
+ BRONZE / Producción Gráfica
+ BRONZE / Media
+ BRONZE / El Ojo Directo.
+ BRONZE / El Ojo Media.
+ BRONZE / Digital & Social
+ BRONZE / Vía Pública / Pony Malta / Illegal Classroom
+ BRONZE / Digital & Social / Pony Malta / Beat the Bullying
+ BRONZE / Aguila / TransfHERmarket
FESTIVAL EL DORADO / COLOMBIA
+ GOLD / Social & Influencer / Pony Malta / Beat the Bullying
+ GOLD / Radio / Pony Malta / Beat the Bullying
+ GOLD / Radio - Influencer
+ GOLD / Outdoor / Bien público, Gobierno, Movimientos políticos
+ GOLD / Print + SILVER / Film
+ SILVER / Social & Influencer / Pony Malta / Girls Speaks
+ SILVER / Press - Mejor Dirección de Arte
+ SILVER / Sport - Excelencia en Integración de Marca y Patrocinios
+ SILVER / Design - Diseño Gráfico en Piezas Impresas de Comunicación
+ SILVER / Outdoor + SILVER / Cyber / Soluciones digitales para bien público
+ SILVER / Promo / Bien Público, Entidades sin Ánimo de Lucro,
+ SILVER / Historias Inconclusas + SILVER / Historias Inconclusas
+ BRONZE / Promo & Activation + BRONZE PR / Desarrollo Sostenible
+ BRONZE - Radio + BRONZE / Film / Pony Malta / Beat the Bullying
+ BRONZE / Sustainable Development / Pony Malta / Illegal Classroom
+ BRONZE / Omo / Gratitude is good + BRONZE / Omo / Gratitude is good
+ BRONZE / Omo / Gratitude is good + BRONZE / Historias Inconclusas
+ BRONZE / Historias Inconclusas
WAVE + GOLD Direct/Promo Productos y Servicios
+ GOLD / FILM
+ GOLD / Film
+ BRONZE / OUTDOOR
+ BRONZE / Cyber
+ BRONZE / Print /
+ BRONZE / Direct / Productos y Servicios
+ BRONZE / Direct / Uso de Media y de Estrategias de Marketing Directo
+ BRONZE / Radio / Uso de branded and content
+ BRONZE / Outdoor
EL SOL FESTIVAL
+ GOLD Campaña Integradas e Innovación / Proyectos Sociales
+ GOLD Exterior/Servicios e Instituciones
+ GOLD Marketing Directo / Respuestas Directa en Medios Offline
+ SILVER / Diarios Y revistas
+ SILVER / Cyber / Servicios públicos
THE KINSALE SHARK AWARDS
+ GOLD /Ambient / Small Formats
+ SILVER /Outdoor / Public awareness message
+ BRONZE / Print
+ BRONZE / Outdoor
EFFIE
+ GOLD
+ GOLD / Positive Change / Pony Malta / She Speaks
+ SILVER
+ SILVER
+ SILVER
+ BRONZE / Respuesta a la crisis / Pony Malta / Break
THE ART OF ILLUSTRATION 2014 / GUNN REPORT COLSUBSIDIO BOOK EXCHANGE
+ Selected as one of the best illustrated work in the last 15 years in the world.
EPICA AWARDS
+ GOLD / Print
+ SILVER / Gender equality / Pony Malta / She Speaks
GERETY AWARDS
+ GOLD / Media Cut/ Pony Malta / She Speaks
+ SILVER - Experience Cut – Radio
+ BRONZE - Experience Cut - Radio
+ BRONZE / TransfHERmarket
PHXN
+ GOLD Graphic Design
+ GOLD Publication Design
+ SILVER Brand Identity
+ SILVER Print Craft
+ BRONZE Press WARC
+ SILVER / INSTANT IMPACT / Pony Malta / Break
IAB MIX
+ BEST IN SHOW x2 (rebrand the game 6 #HeSaidYes)
+ GOLD / Omnichannel storytelling
+ GOLD / video
+ GOLD / construcción de marca
+ SILVER / Influencer marketing / Pony Malta / ELLAS HABLAN
+ BRONZE /Resposabilidad social/ Pony Malta / ELLAS HABLAN
Thank you!